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Is hyper-personalisation overrated?
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ETBrandEquity
Daily Morning Newsletter
Wed, May 7, 2025
Top Stories
Forget personalisation, go after everyone: Mark Ritson
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Marketing maverick Mark Ritson says hyper-personalisation is actually the wrong answer.
"Seamless frontend demands a complex backend":HDFC Bank's Deepak Oram on the reality of Martech stacks
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Oram speaks about the state of Martech stacks in the age of AI.
Why hearing aids are not fashionable
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Despite eyewear and hearing aids being on the same boat, the latter still has a lot of stigma attached.
GroupM to be renamed to WPP Media: reports
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Business of Brands
Tyson Foods reformulates food products to eliminate synthetic dyes, CEO says
Fashion retailer Hugo Boss reports better-than-expected Q1 revenue
Swiggy transfers food brands The Bowl Company, Homely to Kouzina
Zalando beats first-quarter revenue forecast, confirms 2025 goal
Frozen Food maker HyFun Foods eyes Rs 100 crore revenue from domestic retail in 2025, bets big on quick commerce
Trump tariff hit: Ford withdraws 2025 forecast, Q1 profits fall by 65%, revenues fall to $40 billion
New Tesla sales in Spain drop 36% in April despite EV sales surge
Jubilant FoodWorks set to outpace KFC, McDonald's in Q4 earnings
Airtel's B2B arm rolls-out 'Business Name Display' solution for enterprises
Footwear maker Skechers shares jump 25% on 3G Capital's $9 billion buyout deal
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What's happening at ETBrandEquity
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In today’s fast-paced world, innovation demands more than just creativity—it calls for speed and scale. ET BrandEquity, in partnership with Adobe,...