May 7, 2025
| Today’s news and insights for marketing leaders
The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S.
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Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.
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Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.
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Top brands use college brand ambassadors to launch products, build trust and amplify outreach. See how sampling and user-generated content from outgoing and influential students deliver lasting results in
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Deep Dive
Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.
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The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand marketing Annette Dunleavy.
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Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.
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76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook.
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