By Sarah Hales With more than 2.5 billion active monthly users, YouTube is the most-used social media platform in the world right now, and its popularity is not expected to change anytime soon. As a custom integrator, posting on YouTube can do wonders for your brand’s visibility, but it takes more than simply publishing a video to reach a wide audience. Catering to YouTube’s algorithm and improving Search Engine Optimization is essential for maximizing your videos’ reach. I’ll break down how the YouTube algorithm works and share actionable tips to optimize your content for better search rankings, helping you tap into the platform’s record-breaking audience and gain exposure for your business.

By Rob Jones, President, Magnetar North America In the age of streaming platforms and on-demand entertainment, it’s a common sentiment that physical media and the players that support them are relics from another era. Despite flashy headlines portraying the death of Blu-ray or CDs, the global market for physical media is alive and well. During my 30 years in the digital entertainment industry, I’ve learned that for those who really care about the quality of their home entertainment experience, physical media is far from obsolete. In fact, it’s thriving in a niche where quality, reliability, and ownership still matter.

Beloved industry voice remembered for her leadership, mentorship, and lasting impact on the custom integration and consumer technology communities.

The $350 million transaction is expected to close by the end of 2025.

The award recognizes individuals who have made an extraordinary and lasting impact on the professional smart home industry.

Illuminated Lighting Design is built on the expertise of accomplished industry veterans who come to lighting design from mutually complementary perspectives.

Series features newly developed transducers, crossovers, and enclosure components designed specifically for the new products.

DeepStereo is a new immersive audio standard that is compatible with all headphones, speakers, and soundbars.

By Henry Clifford Humans are great at pattern recognition. We were already tuning out outreach emails in general, and now the volume appears to be turning up as we see more AI-created social media posts and emails that are similarly formatted. When an email has been obviously composed by AI, it is not only completely void of meaning and an annoyance to a prospect, but because it’s been composed using a machine, we now risk triggering anger in a prospect because it’s clear that a human didn’t create it. Now, instead of just barely being deleted, it’s being observed that your company is using automation to force multiply and scale meaningless communications, which can do brand damage.

As a Residential Systems SmartBrief subscriber, you're qualified to receive a complimentary print or digital subscription to Residential Systems magazine. Get your free copy here.