Independent Bookstore Day, a national sales event with more than 1,600 non-chain stores participating, has taken place on the last Saturday of April for 12 years, but this year’s, which was held on April 26, really opened a can of bookworms. On April 15, less than two weeks before Independent Bookstore Day, Amazon announced that it was scheduling its second annual Amazon Book Sale from April 23–28. If the intention was to kick the indies in the teeth, the timing seemed great, tempting consumers not just to purchase books at a deep discount a full three days before the indies’ sale, but coinciding with and potentially eclipsing Independent Bookstore Day itself. It will come as no surprise that independent bookstore owners, windmill-tilters in a constant struggle against Amazon’s buying power (and alleged predatory book pricing), were not thrilled with Amazon’s move. “Scheduling a sale on the biggest day of the year for independent bookstores seems to be a predatory tactic to hurt small businesses,” Ray T. Daniels, chief communications officer of the American Booksellers Association (ABA), which coordinates Independent Bookstore Day, told Retail Brew via email. “Trying to dim their light isn’t just bad for indie bookstores, but it’s bad for readers and communities.” In statements shared with media outlets including Vulture and Fast Company, Amazon claimed that “the overlap was unintentional” when it scheduled its book sale at the same time as the indies’ book sale which, again, has fallen on the last Saturday of April for 12 years. What none of those publications apparently asked, however, was whether Amazon would refrain from scheduling its annual book sale to coincide with Independent Bookstore Day again in the future. So that’s what we asked. Keep reading here.—AAN |