High-profile shareholders bring more than money

High-profile shareholders bring more than money—they bring reputation.

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Wednesday, May 7, 2025

American Marketing Association

[Health Care Access] Incentivizing Urban Doctors to Serve Rural Areas

Subsidizing outreach in the form of a per-mile payment is a cost-effective means of addressing the rural health care crisis.

MediaValet

The 2025 G2 DAM Vendor Report

If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report.

Harvard Business Review

How to Get Celebrity Investors to Back Your Business

High-profile shareholders bring more than money—they bring reputation.

Marketing Dive

Google adds retail media data to YouTube ads, beefing up pitch to brands

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

Search Engine Roundtable

Jerry Dischler, Former Google Ads Boss, Leaving Google After Almost 20 Years

Jerry Dischler, the almost 20 year Google executive, is reportedly leaving Google a year and a half after he stepped down from that position.

ON-DEMAND TRAINING

American Marketing Association

Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

This free event is now available for on-demand registration and access through October 17, 2025. Uncover how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition.

American Marketing Association

2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

Digiday

Advertisers push to standardize real-time auctions in retail media

Marketers are pushing for more control in their retail media buys, asking for real-time bidding and programmatic pipes to be turned on.

Adweek

The 4 Levels of the CMO–CFO Partnership

Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.

CMSWire

Why AI Can’t Fix a Vague Survey Strategy

Strong survey design still starts with you—AI just makes it faster if you use it right.Continue reading...

Digiday

Why business-to-person marketing requires a new identity approach

Lance Brothers, Chief Revenue Officer, Adstra Managing identity has never been more complex.

Marketing Dive

Little Spoon bridges the generation gap with Barney integration

The subscription-based baby food brand is tapping into ‘90’s nostalgia to appeal to new parents.

Adweek

Agentic AI Will Optimize the Future of Commerce

This post was created in partnership with PayPal Key takeaways Consumer adoption of smart wallets, AI companions, and auto-checkout is rapidly transforming the commerce landscape. Brands must adapt as shopping […]

Search Engine Roundtable

Google before: & after: Operators Still In Beta Six Years Later

Six years ago, Google dropped some of its search tools date filters and then added new operators for before: and after: that let you filter content by specific dates. Well, six years later, that feature is still in beta.