Other things to know about
|
|
|
|
|
Top Stories
|
|
|
Ivy Liu
|
|
|
|
|
|
|
At this stage even a rollback of tariffs might do more harm than good because what goes down could just as easily snap back up. The volatility itself has become the risk.
|
|
|
|
howdy!
|
|
|
|
|
At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
Publishers are preparing for the next era of audience targeting. A new report surveys 97 media owners on identity, collaboration and monetization in a privacy-first landscape.
|
|
|
howdy!
|
|
|
|
|
As Uber’s ad business scales past $1.5 billion, it hires first head of measurement.
|
|
|
|
|
|
|
|
B2P marketing reflects a fundamental shift and an opportunity for B2B marketers to connect with potential customers in a new way. However, reaching them effectively requires stitching together multiple identity sources.
|
|
|
howdy!
|
|
|
|
|
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
The rise in demand for digital media has prompted 68% of agencies to expand their offerings. As they scale, many seek hybrid solutions that strike a balance between in-house resources and outsourcing to maintain control and profits.
|
|
|
howdy!
|
|
|
|
|
Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO.
|
|
|
howdy!
|
|
|
|
|
According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged.
|
|
|
|
