TWICE SmartBrief
Nintendo Expects To Sell 15 Million Switch 2 Units by March 2026, Delivers Cautious Forecast Due to Tariffs | Here's how tariffs are hitting consumer brands from Coca-Cola to Amazon | Retail's Path Forward Lies In Reinvention And Resilience
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May 8, 2025
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Top News
Industry Mourns Passing Of Pioneering Journalist Maureen Jenson
Maureen Jenson, a trailblazer in consumer technology and custom integration journalism, passed away on March 26 in Hermosa Beach, California. Jenson's vibrant voice, unwavering integrity, and passion for storytelling helped shape and elevate an entire industry. Based in California's South Bay for much of her life, Jenson served as editor-in-chief of Audio Video Interiors during the formative years of the custom installation market. Under her leadership, AVI earned a Lifetime Achievement Award from CEDIA in 1993 for its contributions to the industry's foundation and growth. She later guided editorial direction for Home Theater magazine, Stereophile Guide to Home Theater, CustomRetailer, Technology Integrator, and CEDIA Electronic Lifestyles, chronicling the most inspiring projects and technological advancements over the decades. Most recently, she served as editor-in-chief of HTSA Insight magazine under the Technology Insider Group.
Full Story: TWICE (5/8) 
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Retail
Nintendo Expects To Sell 15 Million Switch 2 Units by March 2026, Delivers Cautious Forecast Due to Tariffs
(Nintendo)
Gaming giant Nintendo is ramping up for the imminent launch of its much-anticipated Switch 2 console, the successor to its wildly successful original Switch lineup -- one which had sold nearly 151 million units as of February this year, per Forbes.
Full Story: RetailWire (free registration) (5/8) 
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Awards
Nominate For The TWICE Powerful Women In Consumer Electronics Award Today!
The TWICE Powerful Women in Consumer Electronics program is a tribute to the women who are not just succeeding, but shaping, leading, and transforming the consumer technology industry. These are the trailblazers and mentors, the quiet powerhouses and bold changemakers who lead with purpose, lift others as they climb, and leave the industry better than they found it. Nominations are open now through May 31, 2025. We invite peers, colleagues, and industry partners to help us spotlight the incredible women who are driving real change in consumer tech.
Full Story: TWICE (4/17) 
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Distributors
Playback Distribution Partners With ProSource
ProSource recently announced the addition of Playback Distribution as a new vendor partner. Playback Distribution's mission is to enrich the lives of entertainment enthusiasts by providing them with unparalleled access to state-of-the-art playback systems.
Full Story: TWICE (5/8) 
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Audio News
Audiolab's two new DACs aim to follow in the footsteps of the legendary M-DAC
Hailed as the next generation of Audiolab standalone DACs, they are said to build upon the same blueprint as the M-DAC, but honed over several generations of technical development.
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TV/Video
Hisense Launches U75QG MiniLED QLED TV
Hisense has announced a new mid-range model to its 2025 ULED lineup. The U75QG MiniLED QLED TV is available now in screen sizes up to 116 inches, making it the largest MiniLED TV on the market.
Full Story: TWICE (5/8) 
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In Case You Missed It
CTA Launches Inaugural Trade Week
The Consumer Technology Association (CTA) has announced its first-ever Trade Week, bringing CTA members to Washington, DC to share their stories on the effects of ongoing and proposed tariffs with members of Congress and the Administration. Additionally, as part of this members-only event, CTA will release updated data and insights and kick off an omnichannel ad campaign. "Tariffs are taxes paid by Americans," said Gary Shapiro, CEO and Vice Chair, CTA. "Higher tariffs don't just affect businesses, startups, and founders--they're a pocketbook issue for American families, potentially raising the cost of the tech Americans love and rely on daily. While this Administration is rightly focused on jobs, data shows these tariffs are more likely to hurt industry and add to inflation, rather than help Main Street America thrive."
Full Story: TWICE (5/7) 
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