Hey Nie,
Sales efficiency is seen as the top driver of revenue growth in 2025—but what if your CRM is holding you back?
New research shows that adoption plays a major role. Sales teams that fully adopt their CRM are 2x more likely to say it has an extremely positive impact on sales efficiency (59% vs 23%).
So what’s getting in the way of adoption? In many cases, it comes down to fit.
If your team: - Prioritized cost or brand reputation over fit
- Selected more features over usability
- Rushed the decision-making process
… you may be dealing with a CRM that’s not right-sized for your team.
And it matters: 86% of fully adopted CRMs are seen as a good fit, compared to just 62% of partially adopted ones.
Bottom line: If your CRM isn’t the right size, your team won’t use it—and your sales efficiency takes the hit.
Check out the full report to see how GTM teams are choosing and using their CRMs, and how it’s impacting your bottom line. |
