er in the wake of the industrial design group's demands. In 2001, the design team moved from a separate building to a new space in company headquarters, offering a larger area to generate ideas, prototype models, and showcase them to Jobs. A yellow sunflower perched atop a green, leafy stalk, with a cloudless blue sky behind it Sunflowers provided inspiration for the iMac G4's design Eighteen months after the iMac's release, Ive's team began considering a redesign that swapped the computer's bulky cathode-ray tube screen, around which the computer was designed, with a thin, flat liquid-crystal display (LCD). Ive produced a prototype that attached the computer components behind the screen, similar to his work on the Twentieth Anniversary Macintosh. The design came with drawbacks; the hard drive and optical drive would be less performant in a vertical orientation, and the added heat produced by the G4 processor would necessitate a noisy fan that would be positioned close to the user. There would also be no easy way to tilt and swivel the display without moving the entire machine. Jobs hated the design, which he felt lacked purity. "Why have this flat display if you're going to glom all this stuff on its back?" he asked. "We should let each element be