- Building Premium Brand Positioning Through Flagship Branding at Major Retail Locations Across Southeast Asia

- Targeting Southeast Asia's 90-Million-Unit Annual Market for Passenger Car and Light Truck Market as Part of a Broader Global Competitiveness Strategy

SEOUL, South Korea, June 23, 2025 – NEXEN TIRE, a leading global tire manufacturer, has officially opened a new flagship brand shop in Bangkok, Thailand, making a significant milestone in its Southeast Asia growth strategy. This move reflects the company’s commitment to bolstering its premium brand positioning across one of the world’s most dynamic automotive markets.

This newly renovated brand shop was developed in collaboration with a leading Thai tire distributor, which has been a NEXEN TIRE partner for over a decade and operates a robust network of more than 800 retail outlets across the country. The new store offers a modern, immersive environment designed to communicate NEXEN TIRE’s global brand identity. Every element – from the shop’s layout to its customer service experience – has been aligned with the company’s visual identity and brand philosophy, ensuring consistency and deeper brand engagement at the point of sale.