Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.
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Top Stories
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Ivy Liu
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Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.
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SPONSORED BY
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The AI platforms are coming for ad dollars. Cannes was just the first step.
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Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to give marketers a fragmented, foggy view of the customer journey.
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EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years.
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Shoppers demand personalization everywhere and at every stage of their journey. Brands need to take action earlier in the year to ensure proper alignment for tangible gains in Q4.
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Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.
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Additional touchpoints reinforce the initial spark of social content, building familiarity and trust through the power of channels like TV, digital, direct mail and more, delivering messaging until they’re ready to purchase.
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Here’s what you might have missed from Cannes Lions 2025.
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