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JUNE 23, 2025 |
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Key stat: US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast. |
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Beyond the chart: |
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54.7% of US brand marketers and agencies say proven higher ROI compared with other channels would be the top factor that would warrant an increased creator marketing budget, per a February survey by EMARKETER and Spotter.
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Marketers use influencer marketing to support business goals throughout the funnel, including brand awareness (66%) and revenue growth (55%), per a January Sprout Social survey. |
Use this chart: Marketers can use this chart to justify bigger budgets for influencer partnerships and tools, while holding firm on high measurement standards that prove their ROI. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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