Good morning. At casual dining and fast-food restaurants, you can almost taste the AI.
The WSJ's Belle Lin reports that Dine Brands, the company behind Applebee’s and IHOP, plans to use artificial intelligence in its restaurants and behind the scenes to streamline operations and encourage repeat customers.
“AI is moving quickly, and I believe it’s going to be embedded in everything we do,” said Chief Information Officer Justin Skelton.
Dine Brands is adding AI-infused tech support, built with Amazon’s Q generative AI assistant, for all of its franchisees, as well as an AI-powered “personalization engine” that helps restaurants offer customized deals to diners, said Skelton.
It's not alone. McDonald’s and Yum Brands’ Pizza Hut and Taco Bell are similarly tapping AI in their restaurants and behind-the-scenes, part of an industry-wide effort to improve customer and employee experiences.
The AI push comes amid a tougher economic climate, particularly for casual dining brands. Restaurant locations run by the largest casual-dining chains dropped 1.2% last year, the first unit decline since 2020, according to market-research firm Technomic. Read the story.
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