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JUNE 23, 2025 |
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True or false? Consumers use YouTube for podcasts more often than other platforms. |
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TOP STORY |
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Netflix has added Yahoo’s DSP to its roster of partners, joining Google DV360, The Trade Desk, and Microsoft to support programmatic buying in 12 countries, the company announced at Cannes Lions 2025. |
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Brands can now activate first-party data and target across more than 100 interest segments and 17 content categories, giving marketers more precision and flexibility.
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Its in-house ad platform, Netflix Ads Suite, is now available in all ad-supported markets, including the US, UK, Japan, Brazil, and Germany. |
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IN THE NEWS |
Retail media and social media are converging—and fast. Cannes Lions 2025 made it clear that retail media is no longer limited to an ecommerce site or retailer app. Read online |
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Other headlines: |
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The Trade Desk debuts programmatic virtual product placement via Rembrand. The Trade Desk (TTD) is partnering with Rembrand to bring AI-generated, in-video product placements to its Kokai platform, marking a new programmatic offering that blends ads into content itself. Read online
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Influencer marketing set to surpass $13 billion by 2027. US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast. Read online | | | |
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INDUSTRY VIEWS |
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Retailers want richer experiences that still respect guest trust. Katy Hershey, senior director, partner solutions group at Roundel shares how Target’s 165 million guest profiles and 15 years of retail media insight fuels its brand-safe omnichannel campaigns—and outlines what’s next: goal-based buying, AI-driven personalization, and broader reach via off-platform partnerships. This interview was made possible by Roundel. | | |
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ANALYSIS |
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Getting your commerce media tech stack right takes time. Building partnerships and integrating workflows likely won’t happen all at once, so businesses should shop the market for the right partnerships, implement with care, and make sure to evaluate and reevaluate your operations as you scale. Here are steps businesses should keep in mind. |
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PODCAST |
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On today’s episode, we check in on our predictions for 2025, which include OpenAI buying Snapchat and Starbucks launching a Stablecoin. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Cint. | | |
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