A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the...

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Monday, June 23, 2025

Marketing Dive

Southwest argues seating policy changes are NBD in cheeky new ads

A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.

Adweek

DDB Worldwide Crowned Cannes Lions Network of the Year for 2025

Win follows four Grand Prix and two Regional Network awards for the group.

Adweek

Music, Media, AI, and the Future of Co-Creation

This post was created in partnership with Napster Key takeaways Across media and music, AI-driven platforms elevate engagement from passive consumption to active co-creation. The convergence of agentic AI and […]

Chief Marketer

Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.

Chief Marketer

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

Search Engine Roundtable

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Google's John Mueller said that for larger and longer issues, it can take Google longer for Google Search to reprocess it all.

Search Engine Roundtable

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search...

This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console's performance reports, but good luck understanding it. Google is testing Audio Overviews...

Journal of Consumer Research Advance Access

Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?

AbstractPast research suggests that offering customers a probabilistic promotion, such as an X% chance to get a product for free, is often more effective than providing a sure discount of equal expected value.

Digiday

Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media.

Contently

The End of SEO as We Know It

Is SEO dead? In March, I argued it was dying. Now leading VC firms like a16z are making the same...

Moz

What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard

What's changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds.

Seth Godin Marketing

But what do they say at the meeting?

This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press?

EVENTS & LIVE TRAINING