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June 23, 2025
| This week’s agencies news and insights for marketing leaders
The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
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Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.
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Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.
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Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.
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Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.
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Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.
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TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
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