| Today, we continue the 10-issue series in which I discuss the most common problems that I see on each slide in founders’ pitch decks. Today’s issue will look at the problem slide. | What is the most common problem with the problem slide? | Your problem slide is arguably the most important in your deck. The reality is that no matter how great a product or solution is, if you aren’t solving a real problem and there isn’t a real need or demand for the product, then investors won’t care. | As an aside, this is why Marvel movies did so great in the Infinity Saga compared to post-Infinity Saga or DC. Early Marvel movies did a great job of building villains that people genuinely connected to and cared about. Most Marvel fans cared about Thanos or Loki in a way that few other movie franchises have succeeded. This is a great lesson to learn when pitching. If you can get people to connect to and care about the problem, then they will automatically care about the solution. | If you are scared of a problem, then you will want to see it fixed. | | Most car factories, like Ford or Tesla, reportedly build one car per minute. Isn't it time we do that for houses? | | | BOXABL believes they have the potential to disrupt a massive and outdated trillion-dollar building construction market by bringing assembly line automation to the home industry. | And they're not just dreaming big; they're delivering: | Initial prototype order delivered to SpaceX in 2020. Subsequent project order of 156 homes from the Department of Defense completed in 2021. Now, after implementing what was learned from those prior orders, actively delivering to developers and consumers. BOXABL reserved Nasdaq ticker symbol $BXBL*!
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*Reserving a Nasdaq ticker does not guarantee a future listing on Nasdaq or indicate that BOXABL meets any of Nasdaq's listing criteria to do so. | | What are the most common mistakes I see on the problem slide? | Presenting the wrong number of problems - Your problem slide should either have a single big problem or a big problem with three subproblems. For 99% of founders, there is no third option. The data is clear that when you go with more than 3 problems, there is a significant negative impact on your chances of raising. People just don’t believe (i) that there can be so many important problems, (ii) that you could solve 4+ problems at once. So never present more than three problems. No relation to the problem - Many startups solve specific issues for specific markets. If you want investors to care, you need to be able to tie the problem back to something that investors can understand and grasp onto. If you just say that you are making insurance offices 10% more efficient, most investors won’t care. But if you say, Have you ever had to wait hours to get a report back from a co-worker? With our new system, you can generate those reports instantly. We can summarize insurance reports in under 60 seconds… Even if they don’t work in insurance, they will understand the core problem.
| When building your deck, make sure to avoid these common problems! | | Does your deck feature any of these common problems? | | | StartEngine’s $30M Surge — Own a Piece Before June 26 | | StartEngine is the investing platform providing exposure to pre-IPO companies like OpenAI, Perplexity, and Databricks. | After doubling their revenues YoY in 2024 ($23M to $48M), StartEngine’s now tripled first quarter revenue YoY to a record $30M, based on its unaudited Q1 2025 financials. Now you can join 45K+ shareholders across all offerings before this round closes next month. | Invest in StartEngine | Reg A+ via StartEngine Crowdfunding, Inc. No BD/intermediary involved. Investment is speculative, illiquid & high risk. See OC and Risks on page. | | Are you looking to grow your business? Here is how I can help: | |
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