![]() ![]() Will 'F1' Finally Give Apple a Box Office Hit?By Jeremy Fuster Apple Original Films’ recent foray into movie theaters has mostly brought lackluster number at the box office, and its future is very murky. But the Silicon Valley studio may finally have its first bona-fide big-screen hit with “F1,” the Brad Pitt racing drama from “Top Gun: Maverick” director Joseph Kosinski and producers Jerry Bruckheimer and Lewis Hamilton. With annual revenues of $390 billion, Apple is willing and able to spend big on projects that Hollywood’s legacy studios wouldn’t touch, as evidenced by the $150 million-plus budgets granted to titles like Martin Scorsese’s “Killers of the Flower Moon” and Ridley Scott’s “Napoleon.” With “F1,” the bar has been raised even further. ![]() Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. |