icoot: On the Run! was a mobile endless runner game developed and published by King. The game was soft launched in Malaysia in 2020 and released worldwide in 2021. The game showcased the Crash Bandicoot series' characters and fictional universe in the context of a runner game. Players controlled Crash or his sister Coco, running through levels and defeating enemies using weaponry crafted from collectible ingredients. Players could use cosmetic skins to gather resources and could engage in asynchronous multiplayer gameplay by competing for survival in procedurally generated levels. Several updates were installed throughout 2021, often in the form of new levels, bosses, and cosmetic skins. King acquired a license to create a Crash Bandicoot mobile game from Activision in 2020. The game's director sought to place an increased emphasis on exploration compared to other runner titles, and the development team set out to incorporate as much of the franchise's history as possible by implementing several obscure and older characters. It received mixed reviews from critics, who described it as a visually impressive and nostalgic endless runner that excelled in presentation and accessibility but was undermined by repetitive gameplay, a lack of challenge, and pervasive microtransactions. The game was a commercial success, topping download charts in several countries and becoming the fastest downloaded mobile game on the App and Google Play stores within four days. It was disc