Hi Jan,

Search powered by AI isn’t ranking pages anymore, it’s interpreting them. They’re deciding what your products mean, not just where they sit on a SERP. And if your product content can’t speak the language these systems understand, your visibility takes the hit.

The shift from SEO to GEO (Generative Engine Optimization) isn’t optional, it’s already happening. Generative engines like Gemini, ChatGPT, and Claude now synthesize intent, context, attributes, seasonality, and use cases from your catalog or from whatever they can infer if your data is thin.

The Role of Product Content in AI Search and Discovery, breaks down exactly what’s changing and what retailers need to do right now to stay discoverable, shoppable, and represented accurately in AI-powered search results.

Why download it:

See how AI actually interprets your product catalog, and why incomplete or inconsistent attributes cause products to disappear from AI-generated answers.
Learn where SEO ends and GEO begins: how AI determines relevance, intent, and context — and why structured, enriched product data is now the foundation of discovery.
Get actionable steps retailers can implement today, from enriching product data to unifying schema, refreshing feeds, and measuring “representation” instead of rank.

Get it now!