ClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define fitness, wellness, and beauty brand growth in...
Erin McCallion, CMO of Perion, says brands must innovate “relentlessly” to stay relevant and capture consumer attention – in fact, a study from Kantar found brands perceived as innovative grow 7 times faster than others.
On Wednesday, Google announced a number of new AI features, which we covered (links below) but one other feature Google spoke about was "AI-powered article overviews." This is an experiment Google News is trying with a handful of publishers.
This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.
If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language. Because the teams that win resources are the ones that speak finance.
