TikTok's looking to draw in more live content viewers.
TikTok's looking to draw in more live content viewers.
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Monday, December 15, 2025
 
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Social Media Today
TikTok Announces Two Live Events to Drive Interest in in Streams
TikTok's looking to draw in more live content viewers.
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CMSWire
The Hidden Engine of Customer Loyalty? Your Contact Center
The contact center should be viewed as a strategic driver of customer trust and retention, not just a cost center.Continue reading...
 
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Digiday
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the …
 
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Moz
Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can bridge the gap between SEOs and developers.
 
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Digiday
Why programmatic buying alone isn’t enough to win on CTV
Alex Visoky, director of client services, Tatari Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue.
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
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Chief Marketer
Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore
For Anna Nicholson, it’s a full-circle moment to be participating in the Experiential in Color Mentorship Program. In 2021, she was recognized in Experiential in Color’s first class of rising-star honorees.
 
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Buffer
Popcorn To Go: Our New Mobile Design System for iOS and Android
In this article, Daniel, a Senior Product Designer, breaks down the development and release of Buffer's new mobile design system, Popcorn to Go.
 
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Adweek
These Are The Skills Agencies Say Will Define 2026
As AI adoption grows, the most human skills will help talent stand out
 
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Chief Marketer
Designed for Change: How Modern Brands Reinvent in Real Time
Erin McCallion, CMO of Perion, says brands must innovate “relentlessly” to stay relevant and capture consumer attention – in fact, a study from Kantar found brands perceived as innovative grow 7 times faster than others.
 
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Adweek
Disney Invests $1B in OpenAI, Will Bring Its Characters to Sora
The deal marks a turning point in Hollywood's relationship with the AI company
 
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Search Engine Roundtable
Google News AI-Powered Article Overviews Go Live For Some Publishers
On Wednesday, Google announced a number of new AI features, which we covered (links below) but one other feature Google spoke about was "AI-powered article overviews." This is an experiment Google News is trying with a handful of publishers.
 
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