Hi there,

The role of AI in marketing is evolving fast, from transforming search to driving new creative possibilities and reshaping how organizations operate.

Our new Lookbook, Making Sense of AI in Marketing: What’s Real, What’s Ready, and What’s Worth Watching, highlights key takeaways from recent EMARKETER reports to give you a preview of what a full subscription offers. Inside, you’ll find:

• Part 1 Search & Discovery – the data that shows how AI is reshaping discovery, but search still anchors how people explore, evaluate, and trust information
• Part 2 Technology Innovation Trends – how AI is powering creativity and workflows, from automation to emerging agents
• Part 3 Organizational Adoption – insights on scaling AI within your business