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Good afternoon,
We don't try to guess what the market will do in the future at Sure Dividend.
But one thing is certain, there will be another stock market crash at some point.
It may not be next year (or it may be next year...), but it will happen again eventually. That's the nature of financial markets.
The lesson to learn from market crash/recovery cycles is that you don't have to fear market crashes. You can benefit from them instead.
This email explains how you can profit from market crashes in 4 steps.
Step #1: Don't Panic Sell
The first thing is to understand what not to do...
I believe the single biggest mistake most investors make is selling when the market crashes. This means getting out of stocks at the worst possible time.
Many people get 'fed up', and go back to investing in less risky securities (with much lower expected returns), like bonds. This in effect 'locks in' losses from a market crash. And that's how wealth is transferred from temperamental investors to patient investors who buy during recessions.
I don't want any Sure Dividend readers to see their wealth transferred to more patient investors during this tumultuous economic period.
Step #2: Think In Terms Of Portfolio Income
Fortunately, there is a different way to invest that makes market crashes an opportunity to be seized rather than a danger to be feared.
Here's how: instead of thinking in terms of portfolio value, think in terms of portfolio income.
Instead of saying 'my investment account is worth $1,000,000', think 'my investment account generates $40,000 in income annually for me'.
Note: The above portfolio would have a 4% dividend yield.
This puts the focus on what your investment account does rather than on its value (which is subject to market whims).
It also means investing in income producing securities.
At the end of the day, almost all of us are investing for security and income. What matters is consistent (and preferably rising) income payments from our portfolio, not the dollar amount of the portfolio.
Here's a real world example. Aflac's (AFL) share price declined over 70% (ouch!) from the beginning of 2008 to the depths of the Great Recession. But its dividend went from $0.12 per quarter to $0.14; the company increased its dividend while the market was panicking. Market prices went crazy, investment income was stable, and actually increased slightly.
In the above example, income investors would've seen their dividend income coming in and not much would've changed in life (except getting a small income raise). Investors focused on price would've probably panicked and sold, locking in huge losses (depending on when one purchased Aflac).
Step #3: Buy When Others Are Selling
But here's where things get really exciting... When you focus on income instead of prices, you can profit from market crashes.
Take a look at Aflac again. It yielded under 2% before The Great Recession. When its price was in free fall, and people were panicking, Aflac's yield briefly went above 7%.
Said one more time, Aflac's yield went from under 2% to over 7%. This is the same company, just at different times. When you buy makes a big difference.
You can use market crashes to your advantage by thinking of them as deep discount sales on great businesses.
"Be fearful when others are greedy and be greedy when others are fearful"
– Warren Buffett
You can take advantage of 'fire sale' prices during market crashes by:
- Selling overvalued securities and then reinvesting the proceeds into the most undervalued securities
- Or simply investing some of your excess dividend income during recessions
Keep in mind, for every seller there is a buyer in the stock market (assuming a trade gets processed).
When people are panic selling, savvy investors are quietly on the other side of those transactions snapping up great businesses at absolutely unfair prices.
It isn't fair for the sellers (it is their choice though), but it's very profitable for buyers.
Step #4: Find The Right Income Securities
Once you have the income investor mindset in place, the next questions become:
- How to I find recession safe income stocks to buy now?
- How to I know which stocks are overvalued that I should sell?
And that's where the Sure Analysis Research Database (SARD) shows its value.
The Sure Analysis Research Database is our best and highest tier of service. It has everything we do at Sure Dividend.
Our SARD team of ~15 analysts will produce 3,600+ individual quarterly reports over the next four quarters for the 900+ income securities we cover.
Every security is analyzed over the same metrics. This way, we can compare different securities – say an MLP versus a fast-growing information technology sector dividend stock – on an ‘apples-to-apples’ basis.
And yes, there are still high quality income security bargains to be found, even today's generally overvalued market.
The more investments analyzed, the better your chances of finding deeply discounted high quality dividend growth stocks.
“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”
– Peter Lynch
Having a subscription to The Sure Analysis Research Database means you have a team of investment researchers ‘turning over’ hundreds of income securities for you, constantly looking for the best income stocks.
SARD includes the following resources to help our members invest in high quality dividend growth stocks for their retirement income portfolios:
- Quarterly Updated 3-Page PDF Reports
We cover 900+ income securities every quarter in Sure Analysis, over the same key metrics. Our members benefit from our standardized analysis by being able to compare different dividend stocks to each other on an apples-to-apples basis. See below for 3 examples of the 900+ income securities we cover:
+ Coca-Cola (KO)
+ Realty Income (O)
+ Landmark Bancorp (LARK)
- Weekly Top 10 Email
We send out an email each week with the 10 highest expected total return securities with "A" or "B" Dividend Risk Scores from the most recent editions of the Sure Dividend Core Newsletter, Sure Dividend High Yield Newsletter, and Sure Dividend Growth Newsletter. This email also includes a list of new securities added to Sure Analysis, any securities removed, and report updates done since the previous email.
+ Example Top 10 email from June 3rd, 2025
- The Sure Analysis Research Database Spreadsheet
The Sure Analysis Research Database spreadsheet is updated daily. It has everything you need to quickly sort through the 900+ income securities we cover to find the best that match your needs, and avoid the worst. Please click the link below to download a historical version of the Sure Analysis Research Database spreadsheet:
+ Example Spreadsheet from June 1st, 2025
- All Our Other Premium Services
The Sure Analysis Research Database includes access to all of our other premium services. Please click on the links below to download historical versions of each:
+ The Sure Dividend Core Newsletter
+ The Sure Dividend High Yield Newsletter
+ The Sure Dividend Growth Newsletter
+ The Top 10 REITs Service
Note: We recently changed the names of our newsletters. The Sure Dividend Core Newsletter was formerly the Sure Dividend Newsletter, the Sure Dividend High Yield Newsletter was formerly the Sure Retirement Newsletter, and the Sure Dividend Growth Newsletter was formerly the Sure Passive Income Newsletter.
"I also need to specifically thank you for the SARD. I used to download it every week to rank my purchases, percent ownership in my portfolio, and to look for domestic and foreign new buying ideas. I recently requested a sabbatical through the end of 2024 to help my parents: no income, but insurance is maintained. The SARD has been essential these past few months in screening and selecting which of my assets I need to let go of to cover my monthly expenses. I download it every trading day, and I really appreciate it."
– Sure Analysis member
Reminders: The Sure Analysis Research Database includes all of our premium services, so you aren't trading one for another. Sure Analysis enrollment closes just after this offer ends, which is at 11:59 PM CST on 12/31/25 in just 3 days, with absolutely no exceptions.
Notes: The Sure Analysis Research Database annual plan, only $999 annually $324 annually. Enter coupon code EY25SARD if it doesn't apply automatically.
Why Now Is The Best Time To Upgrade To SARD
Now is the best time to upgrade to Sure Analysis because the 2025 End Of Year Deep Discount Event is currently in effect!
Time-sensitive details are below:
- Special Deeply Discounted Price
The Sure Analysis Research Database is normally $999/year. But you can save $675/year and get it for just $324/year with this special end of year discount offer.
- Price Lock Guarantee
Your price for the Sure Analysis Research Database will never increase after joining. It will stay at just $324/year.
- Never This Inexpensive Again
The Sure Analysis Research Database will never be this inexpensive again. If you are thinking of joining, now is the time.
- No Risk Free Trial
Our 7-day free trial means you get to try the Sure Analysis Research Database for free. And our 60-day full refund period means you can get a full refund within 60 days on your first payment(s) if it isn't the right fit for you.
- Sure Analysis Enrollment Ends Soon
We will close enrollment for the Sure Analysis Research Database shortly after this promotion ends (we will close enrollment the morning of 1/1/26).
- Expires In 3 Days With Absolutely No Exceptions
This deep discount offer expires at 11:59 PM CST on 12/31/25, with absolutely no exceptions.
“The Sure Analysis Research Database has become increasingly important to me over time. I place no trades and make no acquisitions without first consulting the database for important metrics such as fair value, expected total return, payout ratio and years of dividend growth. When I’m thirsty for more detail, I hit the link to the most recent research report for a particular company.”
– Sure Analysis member
Click the button below to get instant access to the Sure Analysis Research Database, and lock in your deep discount before this opportunity expires.
Reminders: The Sure Analysis Research Database includes all of our premium services, so you aren't trading one for another. Sure Analysis enrollment closes just after this offer ends, which is at 11:59 PM CST on 12/31/25 in just 3 days, with absolutely no exceptions.
Notes: The Sure Analysis Research Database annual plan, only $999 annually $324 annually. Enter coupon code EY25SARD if it doesn't apply automatically.
Email me directly at ben@suredividend.com with any questions.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. The 2025 End Of Year Deep Discount Events ends on 12/31/25, and Sure Analysis will never be this inexpensive again. Click here now to join the Sure Analysis Research Database annual plan with the deep discount applied, while it's still available.
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