Digiday Daily

April 02, 2026

Digiday spoke with five leaders in the influencer marketing and creator agency space to see if Facebook is a viable option for creators, how it can retain talent, and if Meta’s recent legal woes will change things. For them, Meta’s creator push signals a shift toward more platform agnosticism, and a desire to reach Facebook’s massive distribution.

TOP STORY

The Creator Economy

Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes

Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts.

OTHER THINGS TO KNOW

Join us at the annual Modern Retail Marketing Summit, April 20–22 in Huntington Beach, to connect with top brand leaders and explore the strategies you need to stay ahead — from navigating tariff uncertainty to adapting to a fast-evolving marketing landscape.
Rather than add another interface for sellers and agencies to work with, Hector Ai brought Amazon advertising intelligence to where customers were already working for a more natural agent-driven workflow. Partner insights from Amazon Ads.
Join us at the Digiday Programmatic Marketing Summit, May 6–8 in Palm Springs, to connect with programmatic leaders from Havas, Publicis, OMD and many others. Learn more and secure your pass.

MARKETING

Audio Anywhere

Spotify's ad exchange grew its programmatic ad base, but buyers want more

The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.

The Creator Economy

How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.

PARTNER INSIGHTS FROM PATHLABS

Human-led service is an AI differentiator for agencies

As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually, accounts.

See how it works

Brands in Culture

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.

PARTNER INSIGHTS FROM AMAZON ADS

How one company layered its own intelligence on top of Amazon Ads MCP Server

Rather than add another interface for sellers and agencies to work with, Hector Ai brought Amazon advertising intelligence to where customers were already working for a more natural agent-driven workflow.