It’s Kate from Selzy here. Quick question: when was the last time you were genuinely excited to fill out a subscription form?

Right?

"Sign up for our newsletter" sounds easy, but it asks for something (like, contact details, inbox real estate, trust, after all) and offers almost nothing in return. A discount code might be better, but even that is a transaction, not an experience.

What about quizzes instead?

Quizzes are different (looking at you, BuzzFeed