|
 |
Fighting for journalism and profitable news media
Publishers may get priority on Youtube and social | Newsletter market pricing in 2026
Plus new monthly print tabloid mag launches for creative industries
|
| |||||||||||||||
Good morning from the team at Press Gazette on Tuesday, 23 June.
🔍 The UK Government has revealed plans to make “trustworthy” news content more visible on social and video feeds, potentially via having a pool of vetted brands more likely to appear at the top of news-related search results.
The News Media Association met the news with caution, given the lack of detail about how those within the scope would be decided and the emphasis on broadcasters in the press release.
But on a briefing call yesterday, DCMS minister Ian Murray reassured me and other journalists that this is not designed just to benefit public service broadcasters like the BBC and ITV and it is supposed to help a plural news ecosystem. He particularly cited local news media and pointed to their role correcting the misinformation that spread in the aftermath of the Southport attacks in 2024.
The other potential issue is the fact that the Government plans to ask tech platforms to do this voluntarily, although Murray said it could end up going down the legislative route if needed. He noted that there is some precedent on working on prominence with Youtube, for example, such as on kids content.
We’ve got to wait to see more detail and what the consultation ends up leading to, but his words yesterday were promising.
That is, of course, if the proposals continue to go ahead under Keir Starmer’s successor and new cabinet.
📨 Ever wondered what actually is the average subscription price for a newsletter in 2026, or the topic verticals more likely to hold on to their subscribers for longer?
We’ve looked at some fascinating data based on 2,500 newsletters hosted on the Beehiiv platform.
There are some caveats required, for example the fact that Substack still appears to have more major, known newsletter names on its platform than Beehiiv.
But I think it’s useful to see some rare market average figures that help us understand why people pay which newsletters.
 |
✏️ And finally, print’s not dead yet. Or at least that’s what the founder of a new B2B magazine for the media, advertising and design industries is hoping.
She believes strongly that there is space for new stories in these industries and that print is logical both in terms of how the audience would like to experience the product and the revenue available. Online didn’t look viable in terms of revenue for a B2B launch like this, she said.
 |