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JUNE 23, 2026 |
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In this edition: |
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TOP STORY |
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Gen Alpha (born 2013-2024) represents the first generation born entirely in the age of AI, smart devices, and ubiquitous connectivity. This cohort is already influencing billions in household spending, but as regulatory scrutiny around children's privacy continues to intensify, marketers face a unique challenge. This generation cannot be directly targeted through traditional digital advertising, yet it wields significant impact on millennial and Gen Z parents. |
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IN THE NEWS |
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Amazon’s ChatGPT ad buy reveals a bigger strategy. The move is notable because Amazon has aggressively blocked several OpenAI-affiliated crawlers and other third-party agents from accessing its site. |
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Target, Kroger, and Uber expand off-site ad reach. Off-site is emerging as a crucial battleground for non-Amazon retail media networks (RMNs), mainly because it’s an area where Walmart’s dominance is less pronounced. |
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Prime Day shoppers lean on BNPL to stretch budgets. Adobe Analytics projects US consumers will spend $26.3 billion online during Prime Day from June 23 to 26, up 9% YoY and $2.5 billion more than last year’s four-day event. |
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ANALYSIS |
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"The AI ad race is on," said our analyst Nate Elliott during EMARKETER's Ad Buyer Strategies Summit. "But it doesn't look like you might think." |
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US AI ad spending is expected to reach $32 billion this year and will exceed $68 billion by 2030, according to our May forecast. But despite OpenAI's ambitious goal of generating $100 billion annually in AI ad revenue by 2030, the market is evolving differently than platform executives anticipated. The majority of AI advertising dollars aren't flowing into chatbots like ChatGPT, they're going to traditional search ads that happen to appear next to AI-generated content. |
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QUIZ |
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Cannes Lions' origin dates back to 1954 when it was called the International Advertising Film Festival. It was first held in which European city? |
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A) Paris B) Venice C) Cannes D) London |
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