Digiday Daily

June 26, 2026

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Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front. While Nike’s leadership attempts to turn the ship around, its old rival Adidas sees an opportunity to close the gap internationally, and grow its business in the U.S.

TOP STORY

The Sports Marketing Playbook

Nike versus Adidas: Who’s winning the World Cup’s brand head to head?

Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.

OTHER THINGS TO KNOW

Agentic readiness means getting the fundamentals right. When a brand’s loyalty and promotions data foundations are in place, connecting to agentic commerce platforms becomes a straightforward integration, not a replatforming effort. Partner insights from Talon.One.
When AI operates in a unified system, business gains aren’t theoretical. After implementing a single operational layer — which didn’t involve a better creative tool or smarter bidder — one travel advertiser saw incremental bookings rise 34%. Partner insights from Clinch.
The Next Gen Store Awards honor the brands and retailers experimenting with in-store technology, innovative store formats and standout activations, redefining how consumers engage with physical retail. Enter by July 10 to save.

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MARKETING

Future of Measurement

Cannes Briefing: Creativity is moving beyond the agency model

For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.

PARTNER INSIGHTS FROM SHEERID

How loyalty programs are fueling always-on strategies

Loyalty programs help prove who a consumer is. For example, if the team knows a consumer is an educator, they can use it to personalize every exchange moving forward, tailoring messaging to follow that person’s year.

The Creator Economy

Inside the infrastructure behind Unilever’s creator force

Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget on social channels and increase […]

PARTNER INSIGHTS FROM APPSFLYER

Mobile's measurement playbook solves web's fragmentation problem

The website used to be where consumer intent became visible, but that picture is getting harder to read as AI impacts discovery and web signals splinter. Mobile’s measurement playbook offers a roadmap for the web.