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Daily Morning Newsletter

Thu, May 15, 2025

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges.

Fractional CMOs are gaining traction in the B2B space, offering senior expertise without the full-time cost.

WPP has strategically realigned its creative agencies, placing Grey under Ogilvy's leadership.

Business of Brands

	Abhinandan drops 'Lodha' from his holding co's identity
	Apple's $95 million Siri settlement payouts
	India's Kalyan Jewellers bets store-opening spree will fuel revenue growth, top executive says
	Burberry plans to cut up to 18% jobs from its workforce, full-year profit beats expectations
	Under Armour beats sales estimates as turnaround efforts improves demand
	Dabur to focus on premiumisation, contemporisation as strategies, shared 7-point formula
	Sony logs 18% annual net profit jump, forecast cautious
	American Eagle withdraws annual targets as tariff uncertainty hits demand, shares drop
	Microsoft to lay off about 3% of its workforce
	We need to move a lot faster in this slow market, says Nisaba Godrej
	JLR buyers hit the brakes in India, wait for more clarity on FTA with UK
	Reliance looks for $1.3-billion gloss finish to its exit from Asian Paints
More on Business of Brands

Media

	All quiet on Bollywood front: Producers postpone launches, delay promotions as border tensions dent confidence
More on Media

Marketing

	Samsung, Apple help tablet shipments grow 15% in March quarter
	Premiumisation, 5G drive India tablet market shipments by 15% on-year in 1Q25: CMR
	Streamers steal the show: A new playbook for sport marketing
More on Marketing

Digital

	Apple to develop brain-computer interface, following path laid by Elon Musk's Neuralink
	TikTok launches "AI Alive" feature, turning photos into videos
	Advocacy group threatens Meta with injunction over use of EU data for AI training
	How Candy Crush uses AI to keep players coming back to its puzzles
More on Digital

Advertising

	Mountain Dew celebrates Nepal's mountaineering legacy in new ad
	Sobha Realty's new brand film showcases the art of the detail
	Tata Coffee Grand Cold Coffee rediscovers the coolest way to create a connection
	Deepika Padukone and Ranveer Singh brings everyday moments to life in JioMart's new ad
	Triumph's new ad celebrates women who refuses to compromise
	CashKaro's new ad film destroys the coin myth in 'GOATies' style
More on Advertising

The Pitch Report

	FCB Ulka wins creative mandate for Sensodent Group
More on The Pitch Report

The People Report

	In a 'bittersweet' twist, even Microsoft's AI director laid off amid tech giant's AI and automation push
	Akshay Kawale appointed as the business unit head Derma at Nivea India
	Bureau appoints Ex-PayPal, Visa executive Vanita Pandey as chief marketing officer
	Aashish Benjamin Oommen joins Glance as global head of brand and consumer marketing
	Anand Krishna joins Curativity as executive vice president and head of business
	Flipkart's SVP Ankit Jain likely to join Swiggy Instamart as COO
More on The People Report

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