|
MAY 15, 2025 |
|
|
|
|
|
|
|
|
|
Key stat: This year, we forecast social media company X, formerly Twitter, will see ad revenue growth for the first time in four years, but still only earn about half of what it did in 2021. |
|
Beyond the chart: |
-
X's user growth will fall 3.8% this year to 51.8 million, per our May 2024 forecast.
-
In 2022, X's users comprised over a quarter (26.3%) of social network users, according to our forecast. This year, that percentage will drop to 21.9%. |
|
Use this chart: Marketers can use this chart to reassess their X strategy as more advertisers return to the platform. Additionally, the relatively slow ad revenue growth the platform is seeing could be used to justify an ongoing absence from the channel. |
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
Was this email forwarded to you? Sign up here. | | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
|
|
|
|
©2025 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 |
|
|
| | | |
