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MAY 16, 2025 |
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Key stat: Over half (53%) of US B2B marketers have a growing dedicated budget for influencer marketing, according to September 2024 data from TopRank Marketing and Ascend2. |
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Beyond the chart: |
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56% of US B2B marketers who use influencer marketing say social media posts are the most effective content types, according to the TopRank Marketing data.
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Micro influencers, those with 10,000 to 99,999 followers, drove the most success in 2024 for a plurality (43%) of worldwide marketers who found positive results with B2B marketing, according to October 2024 data from HubSpot. |
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Use this chart: Marketers can use this chart to identify the growing favorability of B2B influencer marketing, to justify new initiatives, or as data points to defend ongoing efforts. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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