PEUGEOT announces the judges for the Artist of the Future prize, the first of its kind digital art award, in collaboration with Saatchi Gallery.

Thursday, 7 August 2025 - The Artist of the Future prize, the latest visual arts initiative driven by both PEUGEOT and Saatchi Gallery, was born of their shared values and motivations: spotlighting emerging talent from all backgrounds and celebrating innovation. The award comes in the form of a prize worth up to £10,000, with £5,000 in cash and a £5,000 media package designed to propel the winning artist’s profile and visibility.

The competition is free to enter and invites artists to submit digital art on the theme of Innovation, including but not limited to digital paintings, 3D modelling, motion graphics, animation and interactive media.

The judges have been selected for their valuable insight and expertise in the art, culture, and marketing worlds.