When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to...

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Thursday, August 7, 2025

Adweek

What The Ad Industry Really Thinks About American Eagle’s Sydney Sweeney Campaign

When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.” Instead, the ads, which promoted Euphoria actress […]

Adweek

Chris Wilhelmi to Lead Global Data Strategy at Monks After Michael Cross Departs

A shuffling of data leadership has taken place at S4 Capital’s Monks, where Chris Wilhelmi has stepped in as executive vice president, head of global data after Michael Cross, a […]

Social Media Today

Snapchat’s Facing Some Major Challenges Based on its Q2 Performance Numbers

The latest performance report from Snapchat includes some notes of concern.

ClearVoice

CV MIC: Melissa Zehner, Founder of Organic GTM

In B2B marketing, paid media often gets top billing… until growth stalls. That’s where content leaders like Melissa Zehner step in.

Search Engine Roundtable

Google Ads On If Negative Keywords Train Smart Bidding

Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Chief Marketer

That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters

Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.

Social Media Today

Meta Adds More AI Assistance Tools to Power VR Creation

The next stage of VR creation is taking shape.

Search Engine Roundtable

Ask Anything In AI Mode Within Google Product Search Listings

Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask Anything In AI Mode.

Duct Tape Marketing

Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For)

Should You Hire a Fractional CMO?

Digiday

Academia-industry partnership eyes talent development in AI-centric creative economy

For leaders managing creative teams or seeking out talent in fields including media, entertainment, fashion and design, the initiative promises critical AI insights.

Chief Marketer

Bid Collision Is Dead, Long Live Smart Retargeting

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly create blind spots.

Digiday

Earnings season rundown: CEOs are betting big on the creator economy

The creator economy is earning its keep on earnings calls.

EVENTS & LIVE TRAINING