Aug. 7, 2025
| This week’s mobile news and insights for marketing leaders
NOTE FROM THE EDITOR
The holiday season is just around the corner, bringing with it a number of key considerations for marketers. As you finalize your playbook, join us Wednesday, Sept. 10 at 12 p.m. ET for our virtual event, “A look at 2025’s holiday shopping season,” to hear from a panel of industry experts regarding key developments heading into the crucial period for spending.
Attendees will learn more about topics including the latest shopping trends, how the trade war has affected retail operations and consumer sentiment and how companies have prepared to overcome obstacles in their supply chains. The event will be co-hosted alongside sister publications Retail Dive and Supply Chain Dive.
Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
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Jessica Hammers
Editor, Marketing Dive
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The brand is hoping to take advantage of a TikTok trend that has garnered over 4.7 billion views and helped to boost romance novel sales.
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Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.
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The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and personalized guidance.
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The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.
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The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.
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Publicis, Wieden+Kennedy, TMS, ProdCo, We Are Social, IMG and IMS collaborated on different elements of the nostalgic campaign.
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A robust marketing strategy includes an ad campaign across digital and physical channels, a Substack newsletter, an in-person event and more.
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