Marketers are under more pressure than ever to prove what’s working, while grappling with fragmented data, shifting privacy rules, and tighter budgets. Download this field guide to learn how analytics and attribution tools can help, offering a clearer view of customer behavior and campaign performance. |
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AUGUST 8, 2025 |
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True or false? 18-29 year olds listen to podcasts more often than AM/FM radio. |
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Was this email forwarded to you? Sign up here. | | | |
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TOP STORY |
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Pinterest posted stronger-than-expected Q2 2025 results after Thursday’s close, delivering $998 million in revenues, up 17% YoY — beating both internal guidance and Wall Street estimates. The platform also reported an all-time high of 578 million global monthly active users, growing 11% YoY. |
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IN THE NEWS |
Google denies that AI Overviews harm referral traffic, but stats say otherwise. Google claimed that its AI summaries do not impact referral traffic from search after a Pew Research report showed that AI Overviews cut the number of users who clicked on links from overall search results by nearly half. Read online |
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Other headlines: |
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5 Key Questions on the Future of HBO Max, Warner Bros. Studios, and the WBD Split. Warner Bros. Discovery’s Q2 2025 results showed strong studio recovery and steady Max growth in ad revenues and viewership. Read online
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WPP profits plummet 71% in H1 while revenues shrink. WPP has taken another hit in earnings, underscoring the current unstable market defined by economic uncertainty. Read online | | | |
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ANALYSIS |
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Generative AI (genAI) is transforming the shopping journey, from discovery to delivery, with applications in advertising, product recommendations, search, customer service, and loyalty programs. |
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PODCAST |
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On today’s episode, we discuss how Google is fending off AI search competition, the impact of AI Overviews on search behavior, and why AI search might not translate into a booming ad business. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! “Behind the Numbers” is made possible by Awin. | | |
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