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AUGUST 8, 2025 |
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True or false? Gen Z is the biggest purchasing generation of ready-to-drink alcoholic beverages in the US, according to Attest. |
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TOP STORY |
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As consumers trade traditional search engines for social feeds, brands are approaching these platforms as drivers of brand awareness and conversion. TikTok Shop has rapidly become the eighth-largest beauty retailer in the United States, according to a February report from NielsenIQ. 41% of Gen Z turns to social platforms first for finding information, ahead of search engines (32%), AI chatbots (11%), and friends and family (9%), according to a May Sprout Social survey. |
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IN THE NEWS |
Tariff uncertainty puts supply chain diversification plans in doubt. High tariffs have become an unavoidable part of doing business in the US following the implementation of President Donald Trump’s sweeping reciprocal duties. Read online |
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Other headlines: |
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Instacart beats Q2 expectations with ad, order growth. Coming on the heels of record quarters for DoorDash and Uber, Instacart’s strong results point to resilient demand for delivery services in an otherwise challenging consumer environment. Read online
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Ralph Lauren's diversified playbook delivers amid economic headwinds. Ralph Lauren posted higher-than-expected quarterly results and raised its full-year revenue outlook, though it warned that tariffs could pressure consumer spending in the second half. Read online
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Warby Parker plans to pull the plug on its home try-on program. Like many of the most-visited digitally native D2C brands, the eyewear company has evolved beyond its online model to include brick-and-mortar stores. Read online | | | |
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ANALYSIS |
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As social platforms edit their hate speech policies, LGBTQ+ non-profit GLAAD is highlighting how these changes signal a greater identity shift—one with long-term implications for both users and advertisers. |
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In its “Social Media Safety Index 2025” report, the organization ranked each major social platform by the quality of its safety protections for the LGBTQ+ community. |
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