WPP's stock plunged after it announced disappointing financial results and a strategic review.
WPP's stock plunged after it announced disappointing financial results and a strategic review.
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Friday, August 8, 2025
 
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Adweek
WPP Revenues Drop 5.8% as It Announces Strategic Review
WPP's stock plunged after it announced disappointing financial results and a strategic review.
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CMSWire
Clear Language Is the Love Language of Customer Experience
Misaligned terms can break your CX. Here's how plain language keeps teams — and journeys — on the same page.Continue reading...
 
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SEMrush Blog
ChatGPT Definitely Uses Google to Search the Web
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.
 
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BrandCulture
Defining Brand Architecture Relationships That Drive Business Results
A deliberate approach to brand architecture empowers organizations to make faster, smarter decisions that enhance clarity, cohesion and long-term brand value.
 
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CMSWire
Why Marketing — and Not IT — Must Lead the AI Transformation
AI needs to live where KPIs are tracked — not buried under servers. Here’s how smart orgs can structure for success, and it starts in-house.Continue reading...
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Click Funnels
Convert Appointment Bookings into Sales with Calendar Funnels
 
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Adweek
Chief Marketing Officers Are Spending Less Time at Top Jobs
The number of Fortune 500 companies with a top marketer has also declined.
 
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Chief Marketer
SiriusXM’s Brittany Warren Dishes On Offshoring Strategy And Managing Third-Party Vendors
After elevating through a company merger and several promotions, Brittany Warren, Director of Client Services at SiruisXM, now focuses on managing offshoring and emerging solutions.
 
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Marketing Dive
How Yum Brands predicts the ‘it’ beverage of the future
Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage innovation.
 
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Marketing Dive
Bud Light kicks off NFL season with at-home tailgates, Peyton Manning
The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.
 
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Search Engine Roundtable
Google AI Mode Button Now In Search App
Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don't use the Google app all that often.
 
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Chief Marketer
Thought Leadership on Video: Where Execs Need to Show Up Now
In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with...
 
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EVENTS & LIVE TRAINING
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