llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it...

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Friday, August 8, 2025

Chief Marketer

What Is llms.txt and Why Should Ad Ops Care About It?

llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.

BrandCulture

Defining Brand Architecture Relationships That Drive Business Results

A deliberate approach to brand architecture empowers organizations to make faster, smarter decisions that enhance clarity, cohesion and long-term brand value.

Adweek

TelevisaUnivision Reports ‘Historic’ Streaming Commitments in Upfront

ViX fuels TelevisaUnivision's digital growth in upfront while overall volume remains consistent.

Adweek

Cheerios and Annie’s Center Families Ahead of Back-to-School Season

Cheerios and Annie’s are debuting new brand campaigns just in time for back-to-school season. The General Mills brands rolled out a series of ads, created by Mother, showcasing families making […]

Digiday

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut is betting on streaming TV ads to drive reach and increase traffic. One of its latest campaigns drove people to its stores through special localized QR codes.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Marketing Dive

Weber Ranch Vodka debuts AI-powered mobile mixologist

The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and personalized guidance.

Social Media Today

X is Looking to Use Grok to Verify User Ages

Age checking is set to become a legal requirement in various regions.

Hubspot

How to scale your hypergrowth marketing team from 5 to 25 people using this template

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster.

Click Funnels

Pre-Qualify Coaching Leads Through Funnels Instead of Calls

CMSWire

Clear Language Is the Love Language of Customer Experience

Misaligned terms can break your CX. Here's how plain language keeps teams — and journeys — on the same page.Continue reading...

Search Engine Roundtable

Bing Webmaster Tools Performance Report Adds List By Device & Country

Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for "device" and for "country," which was added to the existing "keywords" and "pages" options.

Social Media Today

Meta Shares Insights into the Value of Personalization, and Responsible Data Usage

The report looks at how consumers and brands benefit from personalized targeting.

EVENTS & LIVE TRAINING