Gracy, a 21-year-old from just outside New York City, always knew she would rush a sorority. Her mother had been in one, and her closest friends are still her sorority sisters. In 2020, during pandemic lockdowns, as schools around Gracy on the East Coast went remote, the ones in the South seemed to be operating normally. She was drawn to the sense of community the women of Kappa Kappa Gamma, Kappa Delta, and Pi Beta Phi managed to hold on to — from what she could see on social media, at least.
Gracy and her mom, Catherine, who spoke to the Cut on the condition of anonymity, knew they’d need help, and they were willing to pay a fortune to get it. As is the case with pricey SAT tutors or elite driving instructors, out-of-state applicants like Gracy can now hire rush consultants to help them get into southern sororities. These coaches capitalize on the rush frenzy — and the wealthy mothers who fork over thousands to secure their daughter’s social standing across state lines.
