Top Stories

	TV ad volumes declines 10% in H1 2025 amidst cautious spending
	Television ad volumes in India declined 10 percent in JanJun 2025, signalling cautious advertiser spending.

	The Rakhi reality: ads that redefine sibling bonds
	Raksha Bandhan 2025 witnessed a shift in advertising, moving beyond the traditional script.

	How Cothas got Gen Z to smell the coffee
	In part one of the series on how legacy brands are changing tack to appeal to Gen Z we are featuring the 75-year-old..

	Marketing Matters: Amazon India found purpose in 'out-of-the-box' marketing
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Business of Brands

	Band-Aid maker Kenvue cuts annual sales forecast amid strategic review
	Monster Beverage Q2 sales beat estimates
	Crocs beats Q2 revenue growth expectations, warns of drop in Q3 revenue
	Froot Loops maker WK Kellogg reports downbeat quarterly results on demand decline
	MapmyIndia buys strategic stake in Zepto at valuation of USD 5.8 bn
	Instacart forecasts strong quarter on demand for cheaper grocery deliveries
	Restaurant Brands beats quarterly sales estimates on improving fast-food demand
	Zepto expands into online pharmacy, promises 10-minute medicine delivery
	Mukesh Ambani pushes deep-tech overhaul as Reliance nears golden jubilee
	We are AI-first: Paytm CEO outlines vision for tech-driven future of payments
	VinFast's core differentiator lies beyond the vehicle in India's EV race
	DoorDash forecasts strong quarter on resilient delivery demand
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Media

	The New Media Landscape: TV, CTV, and viewer attention
	CTV gains ground as advertisers shift budgets from traditional TV
	Navigating the New Gaze: What waning attention means for brands in India
	Warner Bros Discovery posts surprise quarterly profit on 'Minecraft' hit, streaming gains
	Paramount closes $8 billion merger with Skydance after settling '60 Minutes' lawsuit
	ESPN-NFL deal faces regulatory hurdles
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Advertising

	MTDC wants to appoint global brand ambassador to promote Maharashtra tourism
	Urban Company revolutionises home makeovers with 'Revamp'
	Center Fresh's new TVC with a funny take on overthinking
	Vasmol blends heritage and innovation with Vidya Balan
	Ad group WPP slashes dividend on tariffs and client losses to Publicis
	Zomato welcomes Shah Rukh Khan as its new brand ambassador
	WPP reports Q2 dip in India with 3.9% revenue decline
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Digital

	Pinterest profit miss overshadows Gen Z, AI-driven growth
	OpenAI launches GPT-5, a potential barometer for whether AI hype is justified
	Elon Musk says OpenAI will eat Microsoft alive as Nadella champions GPT-5 rollout
	India may become our largest market, says CEO Altman as OpenAI launches GPT-5
	Microsoft creates AI-powered 'self-defending software': What is it and how it works
	Bumble shares drop on subscriber decline, AI strategy concerns
	WhatsApp deletes 6.8 million accounts linked to criminal scam centers: Meta
	Is Google's AI revolution a threat to website traffic for digital publishers? Here are strategies to stay ahead
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Marketing

	Wary of sticker shock, retailers clash with brands on price hikes
	50% tariffs: Here's how India can flip the script on Trump's trade offensive
	Navi Technologies renamed to Navi
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Research

	TV ad volumes see 10% dip in H1 2025: TAM Adex
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