Hi there,

Digital audio is used by marketers with the same frequency as connected TV (CTV), but it claims a small percentage of overall budgets, according to new EMARKETER/Amazon Ads research. 

Why? Here’s three things to consider:

1. Marketers know it can be a powerful tool for incremental reach and raising brand awareness. 
2. Lower-funnel engagement is under-leveraged, and some marketers lack proof points that digital audio can deliver.
3. Greater awareness about measurement tools that make digital audio’s case will encourage advertisers to up their spend.

Learn more in our new research report, "A Sound Move: Marketers Say Digital Audio is Ready for Bigger Investment."

Best,
Chris Wood
Analyst
EMARKETER

Created in partnership with Amazon Ads.