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Fighting for journalism and profitable news media
New podcast: Reinventing advertising at ADWEEK
Chief strategy officer at US trade title Mike Beyman talked B2B digital transformation and explained why traditional display advertising is going the way of the dinosaur
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🎙️ADWEEK is probably the biggest media trade title in the world with a 100-strong team covering the $450bn US ad industry.
In the latest episode of our podcast, ADWEEK chief strategy officer Mike Beyman talked to me about:
The changing world of online advertising (it’s all data and targeting at ADWEEK nowadays, with no more ‘spray and pray’)
How AI is changing the way they work (great for research and streamlining, but never to be used in article creation)
Why he is confident publishers and tech providers will build the “pipes” soon to better control and monetise their work on LLMs
And why he is a huge fan of managed hosting platform WordPress VIP (full disclosure: this episode was sponsored by WordPress VIP).
The bottom line for Beyman is keeping the lights on during the Super Bowl which is not just the pinnacle of US sport but also the biggest night of the year for the US ad industry.
This episode was recorded on location in Times Square, New York, no less!
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