For years, the game was simple and objective: rank on Google, get traffic.

That game still matters. But it's no longer the only one being played.

Right now, your customers are searching in three very different ways:

On Google: Where SEO decides who wins.

On Perplexity and Gemini: Where GEO (Generative Engine Optimization) decides who gets cited.

On ChatGPT: Where AEO (Answer Engine Optimization) decides who gets recommended.

Most brands are optimizing for one. The ones pulling ahead are optimizing for all three.

Here's the simplest way to start closing the gap today:

• Google your main keyword. Are you on page 1? If not, your SEO foundation needs work first.
• Ask Perplexity 'What's the best [your solution] for [your customer]?' — Are you cited?
• Ask ChatGPT the same question. Are you recommended?

Three searches. Three honest answers about where you actually stand.

Most people will find they're invisible in at least two of them.

Now it’s time to fix it.

​Use this tool to find out where you are losing, and best of all, it will help you fix it.

Cheers,
Neil Patel

P.S. Run the test, and want a second opinion on what to fix first? Hit reply with your results, and my team will help you prioritize.