But Danier Leather was more than just a teenage memory; it was a national stalwart, known for dependable and affordable leather outerwear. In early 2016, the original entity went into bankruptcy, shuttering 84 stores across nine provinces. It re-emerged soon thereafter; husband-and-wife team Bhawna and Diraj Rehan bought the trademark and intellectual property and resurrected the label just months after its liquidation. Named simply Danier, it didn’t initially make a big market splash as it worked to rebuild the pipeline of design, manufacture, stores and marketing.

Ten years later, it is now making a plucky comeback bid.