There's an easy and a hard way to make money from AI.

A recent OpenAI article argued that the value is usually not in building a standalone AI product, but in putting AI inside a business model people already understand and pay for.

See examples below the Stripe sponsorship. ⤵️ 

---

What keeps AI companies growing

When AI user growth outpaces infrastructure, teams fight fires instead of building products.
Stripe's AI scaling playbook shows how ElevenLabs, Runway, and Leonardo AI eliminated operational drag and turned growth into a feature, not a fire.