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APRIL 17, 2026 |
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Key stat: Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory. |
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Beyond the chart: |
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Use this chart: Drop this in your next influencer marketing or creator partnership meeting to show where creators are investing in their skills. Use the video-first ranking to benchmark your content strategy, and make the case for why supporting creator craft development builds stronger brand partnerships than any AI shortcut can. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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