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APRIL 17, 2026 |
Ad budgets are harder to defend. Join EMARKETER in New York City on Thursday, May 14 for a full day of advertising insights featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. Register now. |
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In this edition: |
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TOP STORY |
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Marketers looking to connect with US sports fans have a fast-growing sport to consider: Formula One racing. |
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Average US viewership for ESPN’s broadcast of Formula One’s 24 races was 1.3 million in 2025, up from 554,000 in 2018. |
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IN THE NEWS |
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Netflix’s ad growth remains strong after WBD exit. The company said it anticipates ad revenues to reach $3 billion this year, more than double YoY. |
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FTC settles with Publicis, WPP, and Dentsu to end alleged brand safety collusion. The FTC claimed the companies used data from firms including NewsGuard that designated conservative-leaning sites like X and Breitbart as “misinformation.” |
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Amazon sellers stage ad boycott over payment policy changes. The controversial ad payment policy automatically deducts ad costs from sellers’ earnings instead of allowing them to pay by credit card. |
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ANALYSIS |
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This FAQ discusses how the holiday marketing season is evolving into a longer, leaner, and more competitive period, driven by economic headwinds, earlier shopping behavior, and the growing importance of retail media. |
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It outlines why marketers must plan earlier, prioritize measurable and omnichannel strategies, and avoid overconcentrating spend around the Cyber Five to capture demand across an extended season. |
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PODCAST |
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David Simon, chief revenue officer of Verve and president of Verve Marketplace joins us to discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. “Behind the Numbers” is made possible by Verve. | | |
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