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APRIL 17, 2026 |
Ad budgets are harder to defend. Join EMARKETER in New York City on Thursday, May 14 for a full day of advertising insights featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. Register now. |
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In this edition: |
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TOP STORY |
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Rising gas prices are the visible face of the current energy crisis, but the real impact on retail runs much deeper. |
"Energy touches everything,” said our analyst Suzy Davidkhanian on “ Reimagining Retail.” “It acts more like a tax on fixed costs like fuel and utilities, leaving less room for everything else.” |
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IN THE NEWS |
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Amazon sellers stage ad boycott over payment policy changes. A group of Amazon sellers paused ad spending for 24 hours to protest recent changes to the company’s payment policies. |
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PepsiCo’s North American food business grew volumes for the first time in 2 years. PepsiCo’s focus on value and innovation helped drive 2% YoY volume growth in its North American food business, its first increase in more than two years. |
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Iran war dims Europe’s 2026 growth outlook. The war in Iran is expected to drag on European growth this year, as rising energy costs and supply disruptions fuel inflation, erode sentiment and buying power, and create more uncertainty for businesses. |
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ANALYSIS |
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The rise of generative AI search has sparked a rush of new strategies promising quick visibility in tools like ChatGPT, Perplexity, and Google’s AI Overviews. But as marketers scramble to define generative engine optimization (GEO), the conversation is increasingly shaped by hype, often from newcomers to the search space. |
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QUIZ |
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Among the sponsors of the FIFA World Cup 2026, which of the following brands is most recognized by fans? |
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A) Coca-Cola B) Adidas C) Visa D) Qatar Airways |
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