Hi there,

AI is reshaping how consumers discover, evaluate, and buy, and that shift is redirecting ad dollars in real time. The question isn’t whether AI will impact media buying, but how quickly—and where you need to adapt first.

In less than two weeks, on May 14 at the Ad Buyer Strategies Summit, we’ll be diving into new data on how AI-driven search, chat, and agentic systems are changing discovery, and what that means for budgets, measurement, and strategy. Across multiple sessions, we’ll also explore how AI is influencing buy-side planning, attribution, and real-time decisioning.

That’s just one part of a packed day at City Winery NYC. We’ll be releasing EMARKETER’s latest ad spending forecasts, breaking down where momentum is building across channels like commerce media and connected TV. You’ll also hear from leaders at NBCUniversal and Digitas on how Upfronts, streaming, and AI are influencing buying decisions.

Throughout the day, we’ll tackle key challenges facing ad buyers, from attribution in a zero-click world to measurement in fragmented video and where commerce media fits in the mix. With speakers from brands like Bayer, Mondelez, Hershey, and Chobani, alongside top agency and platform leaders, you’ll get a clear view of what’s working now and what’s coming next.

If you’re responsible for where and how media dollars are spent, this is a day you won’t want to miss.

Save your spot and join us in New York on May 14.

Hope to see you there,
Nate Elliott
Principal Analyst, AI
EMARKETER

PS: Qualified brand professionals are eligible for free passes. Apply here.

Thank you to all our partners: Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, PayPal Ads, Albertsons Media Collective